Grupo Catalana Occidente

2015 Christmas campaign

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‘Decorate your Christmas Tree’ campaign (Christmas 2015)

 

The client was interested in a project with Kinect gestural recognition technology in order to interact with the clients in their offices.

We installed a vinyl anagram with the shape of Grupo Catalana Occidente’s logo that represents a virtual Christmas tree in a campaign that took place between December 10 (2015) and 7 Jan (2016). Users decorated the tree projected in the window, gesturing with their hands, to pick up and place the Christmas balls thanks to the Kinect technology.

 

With over 150 years of history, Grupo Catalana Occidente is one of the leading companies of the Spanish insurance sector and credit insurance in the world. It has more than 1,500 offices in over 50 countries.

We installed a vinyl anagram with the shape of Grupo Catalana Occidente’s logo that represents a virtual Christmas tree in a campaign that took place between December 10 (2015) and 7 Jan (2016). Users decorated the tree projected in the window, gesturing with their hands, to pick up and place the Christmas balls thanks to the Kinect technology.

 

With over 150 years of history, Grupo Catalana Occidente is one of the leading companies of the Spanish insurance sector and credit insurance in the world. It has more than 1,500 offices in over 50 countries.

Description

 

The installation took place in the client’s office in the center of Barcelona, Passeig de Gràcia, and consisted of a vinyl and a Kinect camera pointing at the street. In the vinyl was projected an interactive game, developed on Unity 3D platform. People were then invited to decorate a virtual Christmas tree with balls. In addition to the interaction, the application allowed to share it on the web and to post it on social networks. One iPad was raffled among all participants once the campaign finished. The experience was described by the customer as “innovative” and “rewarding”.

Technologies

 

– Kinect 2
– Unity3D
– ASP.NET MVC
– C#
– Azure / Project Oxford